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Written in collaboration with Canon. Text is inspired by Canon’s website.

We are borrowing two really special lenses from Canon during our Danish Adventure! Canon operates according to the philosophy of Kyosei – a Japanese word that means ‘living and working together for the common good’. This philosophy shapes everything we do as a business and underpins our vision for Sustainability in Europe, Middle East and Africa (EMEA), which is to ‘grow the positive power of our imaging technology and services’.


The philosophy kyosei conveys Canon’s dedication to seeing all people, regardless of culture, customs, language or race, harmoniously living and working together in happiness into the future. Unfortunately, current factors related to economies, resources and the environment make realizing kyosei difficult.

Canon strives to eliminate these factors through corporate activities rooted in kyosei. Truly global companies must foster good relations with customers and communities, as well as with governments, regions and the environment as part of their fulfillment of social responsibilities.

For this reason, Canon’s goal is to contribute to global prosperity and the well-being of mankind as we continue our efforts to bring the world closer to achieving kyosei.

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